In 1981, McCray embarked upon a still photography assignment in Haiti. Three advertising agencies were competing for the US tourism account. Hired by the Kaufman and Maraffi Advertising, McCray spent two weeks photographing eleven cities across Haiti. Based on his photographs and the ad agency’s presentation the government of Jean Claude Duvalier awarded the agency the U.S. domestic tourism account. The "Haiti, it's spellbinding" campaign blanketed magazine, newspaper and radio.
While working on the assignment McCray developed a love and respect for Haitian history and culture. He returned to Haiti in 1985 to photograph the country and it's people. While there, he stumbled upon a story that would become one of his peak experiences at ABC News. It was the story of Guy Theodore and the Hospital of Mercy. As a result of McCray's reporting, Theodore became the subject of a Peter Jennings profile when he was made ABC News "Person of the Week" in 1994. TAs a child, heodore promised his father if God would allow him to become a doctor he would some day return to build a hospital in his home village. American viewers learned how one man made a difference in the lives of tens of thousands of people inNorthern Haiti. In addition, The broadcast brought in thousands of dollarsdonated to the U.S. non-profit that supported the hospital.
McCray refers to this moment as one of his peak experiences in journalism. He was able to bring to light the story of a heroic Haitian helping his fellow countrymen at time when chaos and lawlessness was sweeping the country. At the same time, the story spurred hundreds of American to unselfishly support his humanitarian efforts.
When a 7.0 earthquake devastated Haiti in January of 2010, McCray launched a campaign to raise money for Theodore's hospital by offering his photographs for sale. All proceeds were donated to the Hospital of Mercy.